Rip It is an American brand of energy drink that is produced and distributed by

National Beverage Corp. National Beverage Corp. is an American beverage developer, manufacturer, and distributor based in Fort Lauderdale, Florida, Fort Lauderdale, Florida, focused on flavored soft drinks, with its most noted brands being La Croix Sparkling Water, La C ...

, maker of Shasta,

Faygo Faygo Beverages, Inc., is a soft drink company headquartered in Detroit, Michigan. The beverages produced by the company, branded as Faygo or Faygo Pop, are distributed in the Midwestern, Mid-Atlantic, and Central Southern regions of the United ...

, and

La Croix La Croix primarily refers to: * ''La Croix'' (newspaper), a French Catholic newspaper * La Croix Sparkling Water, a beverage distributed by the National Beverage Corporation La Croix or Lacroix may also refer to: Places * Lacroix-Barrez, a muni ...

. It was introduced in 2004 and is National Beverage Corp.'s first energy drink. Marketed as "energy fuel at a price you can swallow," Rip It drinks have been referred to as a "bare-budget option", often costing $1 per can in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. They have been supplied to US military personnel serving in

Afghanistan Afghanistan, officially the Islamic Emirate of Afghanistan,; prs, امارت اسلامی افغانستان is a landlocked country located at the crossroads of Central Asia and South Asia. Referred to as the Heart of Asia, it is bordere ...

and

Iraq Iraq,; ku, عێراق, translit=Êraq officially the Republic of Iraq, '; ku, کۆماری عێراق, translit=Komarî Êraq is a country in Western Asia. It is bordered by Turkey to Iraq–Turkey border, the north, Iran to Iran–Iraq ...

and have gained popularity there.

Flavors and ingredients

The drinks come in a variety of flavors (13 different ones as of 2020). There are

sugar-free A sugar substitute is a food additive that provides a sweetness like that of sugar while containing significantly less food energy than sugar-based sweeteners, making it a zero-calorie () or low-calorie sweetener. Artificial sweeteners may be d ...

versions of some flavors as well as 2 fl oz shots. Some flavors are available in both 16 and 8 fl oz cans. The drink contains 160% daily value of

vitamin C Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits and vegetables, also sold as a dietary supplement and as a topical 'serum' ingredient to treat melasma (dark pigment spots) an ...

, 240% daily value of vitamin B₆, and 830% daily value of vitamin B₁₂ per 16 fl oz serving according to product packaging (purchase date: 2020-11-24). It also contains

taurine Taurine (), or 2-aminoethanesulfonic acid, is an organic compound that is widely distributed in animal tissues. It is a major constituent of bile and can be found in the large intestine, and accounts for up to 0.1% of total human body weight. It ...

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine t ...

inositol Inositol, or more precisely ''myo''-inositol, is a carbocyclic sugar that is abundant in the brain and other mammalian tissues; it mediates cell signal transduction in response to a variety of hormones, neurotransmitters, and growth factors and ...

, and

guarana Guaraná ( from the Portuguese ''guaraná'' ), ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and cl ...

seed extract. Sugar-free versions contain

sucralose Sucralose is an artificial sweetener and sugar substitute. The majority of ingested sucralose is not broken down by the body, so it is noncaloric. In the European Union, it is also known under the E number E955. It is produced by chlorination of ...

and acesulfame potassium. Rip It drinks average about 160 mg of caffeine per 16 fl oz can, with the ''Le-MOAN’R'' flavor containing 204 mg of caffeine. The 2 fl oz shot versions contain about 100 mg of caffeine, with some flavors containing as much as 135 mg.

Sponsoring

In 2020, the brand sponsored the ''100Talk Podcast'', aimed fans of

100 Thieves 100 Thieves, LLC is an American lifestyle brand and gaming organization based in Los Angeles, California, founded in 2017 by Matthew "Nadeshot" Haag and Dan Gilbert. The organization competes in several video games, including ''Apex Legends'', ...

esports Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...

. They previously sponsored

Olympic Olympic or Olympics may refer to Sports Competitions * Olympic Games, international multi-sport event held since 1896 ** Summer Olympic Games ** Winter Olympic Games * Ancient Olympic Games, ancient multi-sport event held in Olympia, Greece b ...

champion

alpine skier Alpine skiing, or downhill skiing, is the pastime of sliding down snow-covered slopes on skis with fixed-heel bindings, unlike other types of skiing ( cross-country, Telemark, or ski jumping), which use skis with free-heel bindings. Whether for ...

Julia Mancuso Marie Mancuso (born March 9, 1984) is a retired American World Cup alpine ski racer, Olympic gold medalist and podcast host. She won the giant slalom at the 2006 Winter Olympics, and was the silver medalist in both downhill and combined in 20 ...

in 2010 and the No. 16 car in the

Automobile Racing Club of America The Automobile Racing Club of America (ARCA) is an auto racing sanctioning body in the United States, founded in 1953 by John Marcum. The current president of ARCA is Ron Drager, who took over the position in 1996 following the death of Bob Log ...

driven by

Joey Coulter Joseph Coulter (born June 8, 1990) is an American professional stock car racing driver. Racing career Early career A native of Miami Springs, Florida, Coulter started his racing career in 1998, racing go-karts at West Coast Kart way in Naples, Fl ...

in 2012.

Support of U.S. military

The drink is popular and was widely consumed by U.S. forces in

and

. In a 2016 interview, an Army staff sergeant noted that "over three-quarters of military personnel are drinking this stuff on the regular". The brand highlights its support for the

United States Military The United States Armed Forces are the military forces of the United States. The armed forces consists of six service branches: the Army, Marine Corps, Navy, Air Force, Space Force, and Coast Guard. The president of the United States is the ...

in its marketing.

References

External links

* Energy drinks American soft drinks {{nonalcoholic-drink-stub